Joico Color Balance Purple Shampoo
There’s nothing in the world like beautiful hair.
Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi,” and it’s at the heart of everything we do.
Our salon innovations are designed to return hair to its strongest and shiniest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come.
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- Joico’s Color Balance Purple color-balancing shampoo gently cleanses while neutralizing yellow tones to maintain blonde/gray hair.
- This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy.
- Instantly neutralizes brassy and yellow tones for blondes and gray hair Repairs and protects color-treated hair
- Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Rinse.
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DO DAMAGE CONTROL: Craving an instant hair transformation? Get bond-strengthening power with our breakthrough at-home product system that defies damage and protects all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution.
IT’S COLOR-CARE & REPAIR TIME: Looking for a show of strength and color that lasts for the long haul? Our damaged-hair hero collection fights breakage, maximizes healthy shine with powerful protect-and-defend ingredients, and delivers long-range shade protection that instantly fortifies your hair.
STYLE FROM START TO FINISH: Want to meet every styling challenge head on? We’ve got texture, volume, movement, shine, staying power, no-fuss faves, and full-on glam ready and waiting for instant, transformative results.
BLONDE AND BEYOND: Looking to bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights? Glisten in, because this home-care collection will protect, detoxify and boost your blonde above and beyond the pale.
COLOR THAT COMMITS: Has your hue stopped ‘do-ing what it’s supposed to? Here’s your chance to chart your own color-course-correction with shampoos and conditioners that kick brass, rev up red, and balance brunettes beautifully.
THERE’S MOISTURE IN THE HAIR: Hair feeling thirsty and dehydrated? Craving a long, tall drink of water? Revive parched strands – from fine/medium texture to coarse — with the next wave in hydration; including deeply quenching treatments, and marine ingredients that put an end to the dry spell.
